MinaLima Design About

Eduardo Lima graduated in Visual Communications in Rio de Janeiro and worked for several years in editing for the Brazilian film industry. He moved to London in 2001 to pursue a career in Graphic Design, soon landing a job on Harry Potter.

Miraphora Mina studied Film Design at The National Film School, after graduating from Central Saint Martins in Theatre Design. A career in film design followed, eventually specialising in graphic & prop design in the art departments of some of the foremost production designers.

Miraphora and Eduardo met in 2002 when a happy coincidence of fates meant they were to work together as graphic designers on the Harry Potter film franchise. Here they had a unique opportunity to establish the visual graphic style from the outset of the productions. The design aesthetic they created for Harry Potter is still sought after, be it designing collectable merchandise or collaborating on the much anticipated Warner Bros Studio Tour.

The next nine years were spent sitting opposite one another – designing, bantering and conjuring up the company they had yet to form. In 2010 their notion became a reality, and MinaLima Design found its inspirational home in Fitzrovia.

Lauren Wakefield joined Miraphora and Eduardo in 2007 on the sixth Harry Potter film and has remained an integral part of MinaLima team since.

In 2010, MinaLima embarked on a speculative business venture, forming Woop Studios. The aim to have creative ownership of their work has been realised in this successful start-up with worldwide sales of limited edition prints, homeware, a publishing deal with Chronicle Books & a nomination in the British Design Awards, 2011.

MinaLima was responsible for all the architectural graphics at The Wizarding World of Harry Potter – Diagon Alley.

Recent Clients

Warner Bros, Thinkwell, Noble Collection, Harper Collins, Universal Studios Orlando, Hasbro, Chronicle Books, Insight Editions, Lush Cosmetics.


Tarzan (2014), The Imitation Game (2014), The Fault in Our Stars (2014), A Fantastic Fear of Everything (2011), Gambit (2011), Harry Potter: 1 to 8 (2000 -2010), City of Ember (2008), Sweeney Todd (2007), The Seeker: The Dark is Rising (2007), The Golden Compass (2007), Notes on a Scandal (2006), Flyboys (2006), A Good Woman (2004), The Grey Zone (2001), Captain Corelli’s Mandolin (2001), Nora (1999), The Talented Mr. Ripley (1999), Notting Hill (1999), The Avengers (1998), The Legend of 1900 (1998), The Man Who Knew Too Little (1997), In Love & War (1996), The Portrait of a Lady (1996), Circle of Friends (1995)